Roller Lash by Benefit Cosmetics
A very exciting surprise parcel arrived a few days ago and it was from the BeneBabes at Benefit Cosmetics. I got a bright pink vanity case which contained some eye products, a pink heart shaped mirror and a personalised sleeping mask. There was also a copy of ELLE Magazine with a luxe sample of Benefit's soon-to-be-launched mascara, Roller Lash.
Benefit have been putting teasers out on social media for many weeks now. It was announced at the end of last year that they would be launching a new product and beauty bloggers who got an exclusive preview called it a 'game changer'. That's exciting, right?! Everyone loves a game changer!
Last week, Benefit revealed that the very product they were talking about was a new mascara and that ELLE Magazine was going to offer it as an exclusive free gift for those who wanted to be the first to try it. The copies of the magazine are selling out really quickly, but if you get a come across the latest issue of ELLE Mag with Kiera Knightly on the front cover, grab a copy and you can trial Roller Lash before it is launches in March 2015.
At this point, I bet you're wondering what's so special about this mascara and why it is set to be a 'game changer'? The design of Benefit's Roller Lash is inspire by old-school velcro hair rollers (This is visibly more obvious in the full size version. The free gift is a luxe size sample). The function of the brush on this mascara is that it hooks and rolls your eyelashes just like old fashioned hair rollers - no curlers or heat required. Thanks to the clever design of the brush and the unique formula, it lifts and curls you lashes all on it's own!
I've been trying it for the past few days and upon first impression, I am impressed. I can confirm that it DOES lift the eyelashes and opens up your eyes. The thing is though, my eyelashes are very straight (Chinese girl problems) so I don't experience the curl effect from this mascara. But I have seen it do it's curly thing on other women's eyelashes, so I'm not at all skeptical about the unique selling point of this beauty product. I just have very straight lashes which aren't blessed with a natural curve, but as the mascara lifts the lash hairs in an upwards direction, I can still get away without using an eyelash curler. It's clump-free and stays curled/lifted all day too!
As well as curling, Roller Lash also lengthens but it doesn't add as much volume as I'd like. As I don't have that many lashes, I tend to favour the volume effect mascaras, but Roller Lash is quite the novelty and it has been very well received by many that have tried it. If you want flirty lashes, the free gift sample that comes with the March issue of ELLE Magazine (£4) is definitely worth trying.
Benefit's Roller Lash is launching in March 2015 and will be retailing at £19.50.